Founder Case Studies
Curated stories of how world-class companies used Design Thinking to solve real problems. Filter by industry or DT stage to find the most relevant examples for your learning.
Showing 8 case studies
Airbnb
(2009)Challenge: Hosts were getting very few bookings despite competitive prices.
IDEO
(1999)Challenge: Redesign the shopping cart for a TV special in just 5 days.
Apple
(2007)Challenge: Create a revolutionary phone in a market dominated by BlackBerry and Nokia.
Spotify
(2015)Challenge: Help users discover new music they would love but would never find on their own.
Dropbox
(2007)Challenge: Validate demand for a file-syncing product before building the complex backend.
Netflix
(2007)Challenge: Transition from DVD rentals to streaming without losing customers.
Slack
(2013)Challenge: Build a tool people would actually want to use (unlike most enterprise software).
Tesla
(2012)Challenge: Prove that electric cars could be desirable, not just practical.
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